This session is all about exploration and will help you get started if you are new to content strategy:
What is content strategy about and what is in it for each of us?
We will have a look at all the fields of the discipline and the various reference points like prominent strategists, books and articles.
Memi Beltrame likes magic and enjoys the enchanting smiles of users that experience well designed websites. He works for Liip as an Experience Designer, where his heart beats for User Research, Content Strategy and Prototyping. He runs the Zurich Content Strategy Meetup and is the author of Protostrap, a rapid prototyping framework for designers.
He lives, loves and works in Zurich, where he is an active member of the local UX community.
Image attribution visualpun.ch