Episode 11

UX BookClub "Content Strategy for Mobile"

avec Karen McGrane

Un UX BookClub est une rencontre autour d'un livre UX pour en commenter son contenu. Chaque participant aura lu le livre pour pouvoir participer à la discussion. Après cette discussion, une session de questions/réponses par Skype avec l’auteur aura lieu lieu.

Le livre étudié le 18 décembre sera "Content Strategy for Mobile" de Karen McGrane.

About Karen McGrane

Karen McGrane plays nicely in the content strategy, information architecture, and interaction design sandboxes. She is Managing Partner at Bond Art + Science, a UX consultancy she founded in 2006, and formerly VP and National Lead for User Experience at Razorfish. She’s led projects for dozens of clients, including The New York Times, Condé Nast, and The Atlantic. She also teaches Design Management in the Interaction Design MFA program at the School of Visual Arts.


The book

Karen McGrane will teach you everything you need to get your content onto mobile devices (and more). You’ll first gather data to help you make the case for a mobile strategy, then learn how to publish flexibly to multiple channels. Along the way, you'll get valuable advice on adapting your workflow to a world of emerging devices, platforms, screen sizes, and resolutions. And all in the less time than it takes you to fly from New York to Chicago.

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